Prowess partnered with a heavy equipment manufacturer to rebuild how dealers and buyers interact with their catalog online. The result is a searchable equipment configurator, structured enquiry routing and a dealer portal that keeps regional partners aligned on stock and pricing.
The Challenge
Dealers had to call or fax spec sheets and wait days for a quote, which slowed down deals during peak buying season.
“Our sales team was spending more time chasing paperwork than actually selling equipment.”
The Requirement
The solution needed to accomplish three clear objectives:
1. Provide an authenticated, self-service portal where users could complete the process in real time.
2. Enforce business logic natively in the interface so invalid requests were impossible to submit.
3. Automate calculations and generate formal documentation immediately, without manual follow-up.
The Approach
Prowess mapped the existing process end-to-end alongside the client’s subject-matter experts. Rather than reaching for a bloated, generic enterprise platform, we built a lightweight, secure application on clean, modern architecture.
The interface logic was built to run client-side for sub-second responsiveness, while every calculation and access privilege remained strictly validated on the server.
What We Built
The finished platform delivered three core pieces:
01 / Self-Service Studio: An intuitive, step-by-step interface with instant feedback and document export.
02 / Admin Rule Manager: An internal back-office tool letting staff update rules and content without touching code.
03 / System Connector: A real-time integration keeping downstream systems and records in sync.
The Outcome
Within three months of launch, enquiry volume through the new portal overtook phone and email combined, and dealers reported faster, more consistent quoting.
5 Min
Average quote turnaround, down from 4 business days
3x
Increase in inbound enquiries within 90 days
100%
Regional dealers onboarded to the new portal
“Our previous site was sluggish and hard to update. Prowess delivered a fast, clean platform that our customers actually compliment us on.”
