Farmers were selling most of their harvest to middlemen at a fraction of market price. Prowess built a mobile app where farmers list what they’ve harvested and customers order directly, with simple logistics for pickup and delivery.
The Challenge
Farmers sold most of their harvest to middlemen at low, unpredictable prices, while customers had no easy way to buy directly from a farm.
“By the time our crops reached a real customer, a middleman had already taken most of the value.”
The Requirement
The solution needed to accomplish three clear objectives:
1. Provide an authenticated, self-service portal where users could complete the process in real time.
2. Enforce business logic natively in the interface so invalid requests were impossible to submit.
3. Automate calculations and generate formal documentation immediately, without manual follow-up.
The Approach
Prowess mapped the existing process end-to-end alongside the client’s subject-matter experts. Rather than reaching for a bloated, generic enterprise platform, we built a lightweight, secure application on clean, modern architecture.
The interface logic was built to run client-side for sub-second responsiveness, while every calculation and access privilege remained strictly validated on the server.
What We Built
The finished platform delivered three core pieces:
01 / Self-Service Studio: An intuitive, step-by-step interface with instant feedback and document export.
02 / Admin Rule Manager: An internal back-office tool letting staff update rules and content without touching code.
03 / System Connector: A real-time integration keeping downstream systems and records in sync.
The Outcome
Farmers now set their own prices and reach customers directly, and repeat customers have become a reliable source of demand.
+38%
Average price farmers receive per crop sold
200+
Farmers listing crops on the app
10 Wks
From concept to public launch
“For the first time, I know exactly who is buying my crops and I get paid a fair price for them.”
